Most Enablement Leaders Train Reps. I’ve Led Them.

Ready to scale your revenue engine from the inside. You don’t need another enablement hire still learning how to align with sales leadership.

You need someone who’s been the sales leadership.

You just found him.

Let's Talk

I’m Charles Moreton.

As a former CRO, I’ve owned the number, built the pipeline, forecasted risk, and taken the hits when it didn’t convert.

Now I lead enablement the way it should be run:

From a revenue-first lens, not a PowerPoint deck.

I’ve spent over 2 decades training reps, coaching managers, building sales infrastructure, and aligning GTM teams around real outcomes. As a founder and enablement advisor, I built REaaS (Revenue Enablement as a Service) to solve exactly the problems you’re facing.

Now, I’m available to go all-in inside one company, full-time

Most enablement leaders have never carried a quota. I’ve carried all of them.

Here’s how that helps you:

Faster Trust with Sales – I speak fluent quota. Reps respect builders, not theorists.
Stronger Partnership with CRO/CEO – I know how to align enablement with top-line priorities.
Better Forecasting Support – I understand how inputs turn into commits and where enablement must intervene.
Strategic GTM Thinking – I’ve run full-cycle teams, so I don’t just optimize one motion, I align the whole revenue engine.
Real Accountability – I’ve signed board decks. I know what it takes to defend a number.

Deliverables with an eye on the outcomes.

📈 Onboarding That Actually Converts

Accelerated ramp tied to role-based metrics.

🎯 Real Revenue Impact

Not just training. Real behavior change in the field = real pipeline lift.

🔧 Operational Clarity

Playbooks, processes, and talk tracks that managers reinforce and reps actually use.

📊 Exec-Level Reporting

Win/loss analysis, deal review cadences, performance dashboards - no vanity metrics.

Bonus

Since I create and license my own content, you get it all - complete enablement systems, training programs, coaching frameworks, and more ready to go from day 1. No need for outside spend, no wasted time.

Stories I'd love to share with you!

218% Attainment in 90 Days

12 SDRs at 30% → custom framework, live coaching, pipeline triage → 218% to plan

$21M in Additional Bookings from Better Discovery

We rebuilt how AEs thought about problems, not just asked questions → 318% lift in discovery quality → $21M in sourced revenue

ICP Pivot That Didn’t Derail Momentum

Sales team lost fit on existing market → we rewired ICP, messaging, and call planning → bookings stayed on track

You don’t need someone to figure out enablement.

You need someone who’s already built the GTM engine.

Let’s talk and see if we’re aligned.

Meet Now